Tarot for Business? Don't Knock It 'Til You Try It

A few months back I was listening to one of my favorite podcasts, Being Boss, and I stumbled upon an episode with the founder of Biddy Tarot, Brigit Esselmont. The episode was about using tarot to help bring professional insights to whatever questions you have surrounding your business or professional life. The idea isn't to tell you winning lottery numbers or tell you the name of the great love of your life, but really to inspire a different way of looking at a situation.

So of course, me being me I immediately wanted more info. I have always been very intrigued by Tarot, and have had several readings before, but never for strictly business purposes.

Disclaimer: If you are already feeling skeptical, I encourage you to keep reading and keep an open mind. I'm not saying I have the key to entrepreneurial success after my reading, but I am saying I see things through a different lens and with a new sense of clarity.


I went to book a reading with the Master herself, Brigit. Alas, there was a waiting list a mile long. I am certainly an instant gratification kinda gal, so I wasn't prepared to wait. Pause for reaction.

I stumbled upon the profile of another very trusted professional, Domenica. Her tagline reads "She doesn't beat around the bush."

Glad to see we have that in common, Domenica.

Domenica wrote me immediately after I inquired about her services via email. She asked me a few questions about what sort of questions I wanted to know that were related to my business or career. Once I answered those questions, she would pull my cards and email me a detailed report of my reading so I would have something to reference.

I won't get into the details of my reading here, but let's just say that while it didn't tell me anything new — it confirmed things that I thought were holding me back from certain successes in my business. It gave me a whole different perspective that I found very valuable.

For example, at the time of my reading, I was really confused about how to hone in on my exact area of expertise, as I kept coming up with more ideas and ways I could take my business. Domenica assured me that my area of greatest success would be me taking my clients on the journey I had to go through to find my new career. Ok, you might be thinking — not groundbreaking, but I needed to hear that whatever energy I had out in the universe was confirming my fears or ambiguity.

In the end, I was really impressed with my experience Domenica and Biddy Tarot, that I asked Domenica if she wouldn't mind answering a few questions about her services — just to put you naysayers at ease. 😉

Q: Can you tell our readers a bit about your background?

A: For as long as I can remember, I have been driven by my search for a purpose beyond that of my job and career.  My earliest memory as a ten-year-old was driving past the local university with my father and declaring, “One day I’m going to cure disease.” A lofty goal indeed, particularly for a ten-year-old; and yet, I was really tapping into a certainty that I was here for a reason.

It made perfect sense then, that I would become a health professional so I could indeed help ‘cure disease’. Except I misjudged Spirit’s sense of humor when at the age of 35 I found myself inexplicably communicating with Spirit. No warning… just bam, one afternoon at a workshop, having a conversation with my Spirit guides. With that swift maneuver from ‘upstairs’, my rational, scientific and easily proven profession as a clinical pharmacist went out the window, and my grooming as a medium, energy healer and channel began. Now I mentor professional women whose current work drains the life out of them.

Women who are drawn to ‘alternative’ careers and want to carve out a new direction for themselves that feels more aligned with who they know themselves to be. I love what I do! It gives me the most profound joy and I wouldn’t have chosen it any other way.

Q: How can Tarot help someone either feeling stuck in their job or to help them propel their business?

A: Paul Coelho’s quote below encompasses Tarot perfectly: ‘‘If you pay attention to the present, you can improve upon it.  And if you improve upon the present, what comes later will also be better." Tarot illuminates your current trajectory at any given moment. It shows you where you are headed if everything stays the same. And if you don’t like where you're headed, then Tarot can help you find a different way.

I have a very personal relationship with my Tarot deck. The cards come alive and ‘talk’ to me (much like an old friend), and combined with a traditional knowledge of each card, they paint a very personal story so I can help you find the answers to move you forward.

You can ask Tarot limitless questions; thus the ways Tarot can support you are also limitless. If your business isn’t progressing as you’d like, Tarot can shed light on the reasons why. It can help you discover your innate gifts, any resistance sabotaging you, or how to use your gifts to create a soulful business. It can also help you find your next best step and channel your energy and power for success.

Q: What are some common areas and questions that come up for you in a reading as it relates to career and business?

A: The most common areas around career and business fall into several categories;

  • How can I successfully transition from my corporate career into one that feeds my Soul?

  • What are my gifts, and which career path will best suit those gifts in a successful way?

  • How can I make my current career/business successful?

  • An Alignment reading, which reveals your alignment with your Soul’s dream. Chakra by chakra, it shows you where you are sabotaging your efforts, how to get unstuck and any strengths you can draw upon.

Q: What would you say to skeptics about Tarot?

A: Healthy skepticism can be very useful if you remain open-minded enough to apply any information that resonates, and then review your results. If one isn’t prepared to remain open-minded, then skepticism is really just resistance to potential change and growth. To any Tarot skeptics, I say: "Give it a go, what have you got to lose?" You might even be pleasantly surprised.

Well said, Domenica. This type of reading doesn't apply to entrepreneurs only, but anyone feeling stuck and willing to gain a new perspective on their situation or next move. Just take a chance.

If you're interested in learning more about Domenica and Biddy Tarot, click HERE.  Looking forward to hearing from you guys when you try it and LOVE it!